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We explain the importance of automations, and how you can use them in the day-to-day life of your marketing strategy. Go to full article → Copywriting: what it is, how it is done and what is its importance Copywriting is a set of text generation techniques that seek to direct the audience to take a certain action. It is a technique widely used in marketing and sales. In this article we will give you all the bases of this concept. Go to full article → What is a newsletter in email marketing? distributed to its subscribers periodically, through emails. Here we tell you how they work and how you can implement it in your inbound strategy. Go to full article → What is storytelling and how is it used to sell? Human beings are always looking for good stories, whether real or fictional.
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